Editorial calendar backdrop

Quarterly editorial plans — structured for Australian brands

Practical 3-month content calendars, production workflows and reusable templates to scale consistent video, social and blog content across AU channels.

  • Deliverables: Quarterly calendar, weekly briefs, repurposing matrix, publishing schedule
  • Formats: Short video, social carousels, blog posts & email snippets
Content planning desk

What a quarterly plan includes

Each plan is tailored to your brand, audience and production capacity. We prioritise ideas that can be repurposed across channels to maximise reach and reduce cost.

  • 3-month editorial calendar with publish dates
  • Content pillars, topic briefs and CTA mapping
  • Production checklist and batch shoot schedule
  • Repurposing matrix for video → socials → blog
Editorial template snapshot Template preview — calendar + weekly briefs
Strategy

Aligned strategy

Content that supports business goals and seasonal campaigns across Australia.

Efficiency

Production efficiency

Batch shooting and repurposing reduce time-to-publish and cost per asset.

Measurement

Measurable outcomes

KPIs and reporting templates to track engagement and conversions.

Templates & playbooks (accordion)

A framework to map pillars, audience intent and example topics for three months. Includes hashtags and suggested CTAs.

Ready-to-use brief for editors and camera operators with time estimates, assets required and upload formats.

Guidelines for turning one long-form asset into 5–8 social clips, captions and a short blog outline.

Quarterly roadmap (example)

Month-by-month focus with sprint objectives and key deliverables.

Month 1

Audience research, pillar alignment, 4 batch shoots scheduled.

Month 2

Production, editing and social tests; A/B captions.

Month 3

Optimization, reporting and next-quarter planning.

Roadmap visual Visual roadmap — aligned with campaigns & seasonal peaks

Case studies

Case study 1

Local cafe growth

10-week content plan increased bookings by 18%.

Case study 2

E‑commerce launch

Launch series delivered a 24% lift in site traffic.

Case study 3

Nonprofit storytelling

Series helped secure ongoing donor engagement.

Lead strategist

Ava Thompson

Lead Content Strategist

Our approach to planning

We combine audience insight, seasonal opportunity and production realities to produce plans that your small team can execute. We avoid unnecessary complexity and deliver clear, actionable briefs.

Packages & simple pricing

Package Includes Ideal for From (AUD)
Starter 1 quarterly calendar, 4 briefs Solo & micro businesses $950
Growth Full quarterly plan, templates, 2 batch shoot plans Small teams $2,400
Scale Custom plan, repurpose matrix, implementation support Scaling brands From $5,000

Ready to plan your next quarter?

Schedule a short discovery call and receive a free sample calendar tailored to your brand.